There are a few hot social media sites that emerged in the
last decade: Facebook, Twitter, Instagram etc. The statistics about social media sites indicate
that social networks are continually growing and are too big to be ignored. They
provide huge potential markets and can help organizations advance toward their business
goals.
It is increasingly
difficult for businesses to stand out in the crowded networks. It is especially
challenging for new businesses, which try to make their brands visible through
a wide range of different social media channels. Social media marketing is not
a direct sales tool, however it may lead to sales; therefore, not participating
in online communities is like closing business doors during the busiest day of
the year.
Facebook
- There are 1.23 billion monthly active Facebook users (16% increase in one year)
- Facebook users generate 4.5 billion Likes daily (67% increase)
- 757 million users log onto the site daily (22% increase)
- 945 million mobile active users (49% increases)
- 30% of Facebook users are between 25 and 34 years old
- Facebook is used almost equally by both genders
- Highest traffic to the site is between 1pm and 3pm in the middle of the week
- 83 million profiles are fake
- Average Facebook user visit is 20 minutes
- Majority of user still use desktop computers to access Facebook
- 50% of 18-24 year olds check Facebook page right after they wake up
Instagram
- There are 200 million monthly active users
- Instagram users generate 1.2 billion Likes daily
- 75% million users log onto site daily
- 13% of Internet users use Instagram
- 20 billion photos were shared in total since October 2010
- 60 million photos are posted daily that includes 35 million selfies)
Pinterest
- Pinterest site is 3 years old
- There are over 70 million monthly active users
- 80% of users are women
- 75% of daily traffic comes from users using mobile apps
- 20% of US women that use Internet are on Pinterest and 5% of US men
- 5 million pins or re-pins are awarded daily
- Top shared content is lifestyle related: 10% fashion, 16% parenting, 18% food
Tumblr
- There are 102 million Tumblr blogs
- Average user visits 67 Tumblr pages per month
- Average Tumblr user visit is 23 minutes
- Tumblr in US is used almost equally by both genders
- 35% of users earn more than $50,000 annually
- 65% of users have college education
- 33% of users are parents
- The top five countries using Tumblr are US, Brazil, UK, Canada and Russia
Twitter
- Twitter is 7 years old
- There are approximately 645 million Twitter accounts
- 218 million users are active monthly
- Average active Twitter user has 61 followers
- China is the top country that uses Twitter
- 43% of users use their phone to tweet
- 58 million tweets are generated daily
LinkedIn
- LinkedIn is almost 11 years old
- There are 277 (84 in US) million LinkedIn users
- 187 unique visitors access LinkedIn monthly
- 41% users access their page via mobile device
- 40% users check the web page daily
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